As part of the Medavie family, we are overseen by Medavie’s Board of Directors who provide direction on our operations and strategic priorities.
Michael B. Decter
President & Chief Executive Officer
Co-Chief Executive Officer
Woodstock, New Brunswick
Deloitte & Touche
Halifax, Nova Scotia
Dr. Myrna Francis
Mfran Healthcare Advisory Services
President & Chief Executive Officer
Canadian Wireless Telecommunications Association
Charlottetown, Prince Edward Island
Chief Executive Officer
Moncton, New Brunswick
St. John's, Newfoundland and Labrador
Retired, Executive Vice-President & Chief Financial Officer
High Liner Foods Inc.
Halifax, Nova Scotia
Retired, Chairman & Chief Executive Officer
AON Consulting Inc.
Retired, Associate Chief Executive Officer & Chief Transformation Officer
Sinai Health System
Chief Client Officer
National Public Relations
President & Chief Executive Officer
AIL Group of Companies
Sackville, New Brunswick
Medavie Health Services is led by Erik Sande and other seasoned leaders from across our operations.
President - Medavie Health Services
Erik Sande’s career has spanned a variety of industries including healthcare, financial services, energy, and communications. His extensive experience and skills include general management, strategic planning, marketing and sales, product management, human resources, finance and operations. He has significant experience and expertise leading high growth technology and health care service companies. He has lead Canadian, US and International organizations, turning strategic insight into actionable plans and results.
Erik Sande joined Medavie Health Services (MHS) as President in August 2013 where he leads a team of 4,000 healthcare professionals delivering out-of-hospital emergency medical services and primary clinical care across six Canadian provinces. MHS is also a recognized innovator in designing Mobile Integrated Health Programs that leverage the logistical and clinical capabilities of its skilled clinical work force. Prior to joining MHS, Erik was Vice President and General Manager of Home Monitoring Solutions for Philips Healthcare where he led a technology and services team that helped over 1 million health challenged people remain independent in their own homes. His mandate included markets in North America, Europe and Asia.
Erik received his MBA from the Ivey School of Business, University of Western Ontario and a Bachelor of Arts from Mount Allison University. He also completed the Wharton School’s Executive Leadership Program at the University of Pennsylvania and holds an ICD. D designation from the Institute of Canadian Directors.
A dedicated community leader, he has participated on numerous boards including Canadian Stage Theatre Company, the Vancouver Symphony Orchestra and the Power Plant Art Gallery. He currently sits on the Boards of the Canadian Foundation for Healthcare Improvement, the CD Howe Health Policy Council, the Steering Committee for the Canadian Arts Summit, the Neptune Theatre and the Art Gallery of Nova Scotia.
Chief Operating Officer, Medavie Health Services
Daniel joined Medavie Health Services in 2016 with close to 15 years’ experience in the Medavie family. Today he is responsible for balancing our Canadian business growth strategy with effective management of our diverse existing operations.
Previously, Daniel was Vice President, Individual Sales and Member Experience at Medavie Blue Cross. He brings a wealth of expertise in enhancing client experience and has a proven track record of managing operations in multiple sites, advancing operational standards, and overseeing critical system implementations. Prior to his time with Medavie, he spent more than a decade managing logistics and key operations at United Parcel Services (UPS).
Fluently bilingual, Daniel holds a Bachelor of Commerce from Concordia and a Master of Business Administration from Athabasca University.
Vice President, Talent and Communications, Medavie
Greg joined Medavie in 2014 and holds dual responsibilities within the Medavie family. He is responsible for Strategic Planning, Human Resources, Communications, and Corporate Marketing for both Medavie Health Services and Medavie Blue Cross.
With over 25 years of extensive experience as a leader in human resources, he led major strategic initiatives within numerous large and complex organizations throughout Canada including Towers Watson and Irving Oil. He has repeatedly demonstrated his ability to successfully build team capabilities and guide changes that create competitive advantages and drive results.
Chief Financial Officer, Medavie
John was appointed Chief Financial Officer, Medavie in 2016. He is responsible for finance, capital management, risk management, corporate security and office services across both Medavie Blue Cross and Medavie MHS.
Prior to his current role, John served as Vice-President, Finance and Treasurer, Medavie Blue Cross since 1998. He obtained his Chartered Accountant designation in 1985 and joined Medavie Blue Cross in 1993. Since that time, John has developed extensive leadership experience and played a significant role in merger and acquisition, negotiations, and due diligence activities resulting in substantial growth of operations for the organization.
Vice President, Business Development, Medavie Health Services
President, Medavie HealthEd
John is a licensed Paramedic with over 17 years of experience in emergency health services. Today he is responsible for business development and leading innovative corporate health care initiatives in Atlantic Canada and the United States. Since MedLife was established in 2012, John has led efforts to further develop and expand within the US market.
Previously, John held various senior positions within Medavie Health Services covering areas such as operations, communications, technology, business development and project management. He holds a Bachelor of Science in Biology from St. Francis Xavier University, an Advanced Care Paramedic Diploma from Holland College, and in recent years completed the Managing Health Care Delivery Program at Harvard Business School.
Vice President, EMS Operations, Medavie Health Services
Chief Operating Officer, Emergency Medical Care
Paula has over 16 years of experience in emergency health services and significant previous experience in the health care field. In her dual roles with Medavie Health Services, she provides leadership in the development, operation and strategic long-term planning initiatives of EMC and Medavie EMS Ontario.
Prior to MHS, Paula served as Director of the Emergency Health Services (EHS) Provincial Programs for the Nova Scotia Department of Health for eight years. She began her clinical career in general surgery, orthopaedics and emergency health care at the Halifax Infirmary where she took on increasingly senior management roles including serving as Manager of the Nova Scotia Provincial Trauma Program for four years.
Paula graduated from St. Martha's School of Nursing and holds both a Bachelor and Master of Nursing from Dalhousie University.
Chief Operating Officer & Chief of EMS, M.D. Ambulance Care
Chief Operating Officer, MedWest
Gerry is a seasoned professional with long-standing experience in emergency medical services in Saskatchewan. Today he has primary responsibility for the day-to-day operations and services of M.D. Ambulance Care, our subsidiary in Saskatoon.
Gerry brings over 35 years of experience to Medavie Health Services, having started his EMS career in 1979. Since that time he has held increasingly prominent responsibilities including supervisor, educator, public relations coordinator, and director of operations before assuming his current role. He also has international experience, having helped to bring relief to the areas affected during the 1988 Armenian Earthquake and the 2005 tsunami in Bande Achi, Indonesia.
Gerry is the current Past President for Saskatchewan EMS Association (SEMSA) and has served on numerous Boards. He continues to be a licensed advanced care paramedic and holds a Certificate in Health Care Administration specializing in EMS from the College of Commerce at the University of Saskatchewan. He has received numerous honours and awards including the Governor General’s Exemplary Service Medal with first bar, the Saskatchewan Protective Services Medal, and the Saskatchewan Millennium Medal.
President, New Brunswick EMS
President, Ambulance New Brunswick
Matt is a licensed paramedic with over 15 years of experience in progressively senior roles and responsibilities spanning from safety, fleet, and field operations to clinical quality and continuing medical education.
Most recently, he was the General Manager of the provincial ambulance service for Prince Edward Island, Island EMS, as well as its 911 ambulance dispatch centre, Medacom Atlantic. There, he led PEI’s ambulance service to new levels of care with expanded services and the introduction and advancement of community paramedicine on the Island.
In addition to being a Primary Care Paramedic and an Executive Member of the Paramedic Chiefs of Canada Board of Directors, Matt studied Emergency Health Services at Dalhousie University and holds a Master of Business Administration.
President and Chief Executive Officer, MedLife
As President of MedLife, Tim is responsible for overseeing the operations and strategic direction of its Massachusetts-based subsidiary, MedCare Emergency Health.
Most recently, Tim held the position of Vice-President Operations and Technology from 2007 to 2015 at Medavie Health Services and Vice-President of Business Development and IT Services at Emergency Medical Care Inc. from 2003 to 2007.
Tim holds a Bachelor of Education from Mount Saint Vincent University, Master of Business Administration from Fredericton University, and a PMP designation from the Project Management Institute.
Director, IT, Medavie Health Services
As Director of Information Technology, Barry leads a talented team that works diligently to ensure continuous and secure access to critical information when and where clients need it.
He holds a Bachelor of Electrical Engineering degree from Dalhousie University, a Project Management Professional certification. Prior to joining Medavie Health Services, Barry developed over 25 years of technical leadership experience with the Royal Canadian Airforce, Navy, and more recently two multi-billion dollar technology companies.
Originally from Ontario, Barry is a father of three with three grandchildren who has lived most of his adult life in Nova Scotia where he now calls home with his wife Lisa and their two Portuguese Water Dogs, Casey and Finnegan.